Flamingo’s Lala Town – A whirlwind of colors igniting the summer across Northern Vietnam

Lala Town is a street festival meticulously invested in by Flamingo, featuring a seamless series of activities combining entertainment, cuisine, experiences, and music every weekend. The festival spirit is expressed throughout a variety of unique highlights, leaving lasting multi-layered impressions — from the 'food truck street' showcasing local culinary culture, to vibrant check-in spots bursting with color, and spectacular sound-and-light performances that electrify the weekend atmosphere.

Lala Town marks a bold step affirming Flamingo Holdings’ new strategy — the owner of the Flamingo Hotels & Resorts chain — in developing vibrant destination cities and creating an experiential ecosystem of Check-in – Entertainment – Shopping – Lifestyle – Festivals tailored to diverse customer groups.

A vibrant festival spirit runs through every activity, creating unforgettable, multi-sensory experiences

After one month of pilot operation at Flamingo Ibiza Hai Tien – the newest destination city under the Flamingo brand – Lala Town has recorded impressive figures, welcoming up to 10,000 visitors every weekend and consistently attracting around 1,000 guests on weekdays. With event themes refreshed weekly, Lala Town takes visitors on a diverse musical journey — from the fiery energy of Rock, to the edgy spirit of Rap, to the romantic charm of iconic Pop Ballads. Beyond the music stages, the excitement of Lala Town extends across the entire festival street with fresh entertainment activities such as hip-hop dance battles, K-pop cover contests, photo ops with giant robots, and a vibrant food truck street delivering authentic street-style cuisine.

Lala Town Welcomes 10,000 Visitors in Its First Month at Flamingo Ibiza Hai Tien

Building on the success of Lala Town at Flamingo Ibiza Hai Tien, Flamingo Holdings will continue expanding this street festival model across its destinations, including Flamingo Dai Lai Resort, Flamingo Golden Hill (Ha Nam), and Flamingo Heritage Tan Trao City (Tuyen Quang). At each destination city, event programs will be uniquely tailored to highlight the distinctive beauty of the local area.

A highlight of Lala Town at Flamingo Heritage Tan Trao City will be the inaugural Lighting Ceremony of the check-in light park along the Pho Day River — the first of its kind in Tan Trao. On July 13, the river will come alive with dazzling colors from a series of decorative installations, transforming it into a fairytale-inspired riverside wonderland. The festival will also feature activities celebrating the rich cultural heritage of Tuyen Quang, further enriching the event’s program.

The Check-in Light Park at Flamingo Heritage Tan Trao – a fairytale garden by the heritage river (illustration)

On the heritage land of Ha Nam, Lala Town will light up July 20 with a vibrant carnival and treat visitors to soulful melodies at the Soul of the Hill music night. Together, these experiences enrich and diversify the journey for travelers to Ha Nam — a rising cultural destination.

At Flamingo Dai Lai Resort, the expansive grounds provide the perfect setting for Flamingo to make bold investments in spectacular highlights for its first Lala Town event on July 26. Guests can look forward to the dazzling Light Square, the vibrant Color Boulevard, and a one-of-a-kind floating Check-in Park covering a vast corner of Bach Thanh Lake. The cheerful spirit of Lala Town at Flamingo Dai Lai promises even more opportunities for weekend fun and exploration for the whole family.

Lala Town will be held on a grand scale at the lush Flamingo Dai Lai Resort on July 26

With its weekly schedule, Lala Town aspires to become a signature street festival brand, delivering unforgettable experiences and joyful moments for every visitor across Flamingo’s destination cities.

Source: kenh14.vn